Driving Digital Transformation at Cult Wines

Cult Wines is a global leader in fine wine investment, combining market expertise with cutting-edge technology to help clients build high-performing wine portfolios. Founded by Tom Gearing, the company has evolved from a niche investment firm into a tech-driven platform that brings transparency, accessibility, and data-driven insights to wine investment.

As part of its ambitious growth plans, Cult Wines embarked on a major digital transformation – scaling its technology capabilities to enhance its investment platform, improve customer experience, and drive innovation in the fine wine market.

The Challenge

Cult Wines was undergoing the biggest transformation in its history, requiring a complete overhaul of its technology infrastructure. To achieve this, the company needed to build an entirely new tech team from scratch, hiring for a range of roles including a Chief Technology Officer (CTO), data engineers, and product managers.

Finding the right talent wasn’t just about technical expertise – it was crucial to hire individuals who aligned with Cult Wines’ entrepreneurial culture and long-term vision. With a competitive market for top tech talent, Tom Gearing and his team needed a recruitment partner who could advise on hiring strategy and execute with speed and precision.

How Levick Stanley helped

  • Strategic Hiring Advisory – Levick Stanley worked closely with Cult Wines to define a hiring strategy that aligned with their transformation goals, ensuring they attracted the right mix of leadership, technical, and product expertise.
  • Building a Tech Team from Scratch – From sourcing a high-calibre CTO to assembling a team of engineers and product managers, Jonathan and his team executed a comprehensive search strategy to identify and secure top talent.
  • Culture-Fit First Approach – Understanding the importance of cultural alignment, Levick Stanley went beyond technical skills, carefully selecting candidates who shared Cult Wines’ entrepreneurial mindset and passion for innovation.
  • Speed & Precision – The recruitment process was carried out with efficiency and agility, ensuring that Cult Wines could scale its tech capabilities without delay.

The Results

Levick Stanley successfully built out Cult Wines’ new tech team, providing:

  • Highly skilled professionals across technology and product roles.
  • A seamless hiring process that balanced speed with quality.
  • Candidates who not only met technical requirements but also fit the company’s culture and values.

Tom Gearing and the Cult Wines leadership team were particularly impressed with Levick Stanley’s ability to move quickly while maintaining a high standard of candidate selection. Their open and transparent communication ensured a strong, ongoing partnership, and Cult Wines continues to work exclusively with Levick Stanley as they scale further.

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